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SEO for HVAC Companies

Get found when homeowners need you most.

When a furnace quits or an AC stops blowing cold, people don’t “shop around” for long. They search right now — “AC repair near me,” “furnace replacement,” “heat pump install.” If you’re not showing up (or your site doesn’t convert), those calls go to the next company.

We help local HVAC companies build an SEO system that:

  • ranks for the searches that drive revenue,

  • turns website visits into booked calls, and

  • compounds over time so you’re less dependent on lead vendors and nonstop ad spend.

This isn’t generic SEO. It’s built around how HVAC customers actually choose a contractor.

What “HVAC SEO” actually means (done right)

SEO isn’t blogging for the sake of blogging. For HVAC, it’s a tight sequence:

  1. Make Google trust your business (website + Google Business Profile + consistency)

  2. Match pages to real homeowner intent (repair vs install vs replacement vs emergency)

  3. Prove local relevance (service areas, reviews, photos, citations)

  4. Make it easy to convert (tap-to-call, fast pages, simple booking flow)

  5. Execute consistently so rankings and leads compound

Our goal: more qualified calls from the exact services you want to sell.

 

HVAC SEO
HVAC SEO

 

What we focus on for HVAC (the revenue drivers)

1) High-intent service keywords

We build visibility for searches like:

  • AC repair / AC replacement / AC installation

  • Furnace repair / furnace replacement

  • Heat pump installation / heat pump repair

  • Emergency HVAC service

  • Tune-ups and maintenance (when it makes sense for your model)

  • Brand + model specific searches (where appropriate)

Not “traffic.” Calls.

2) Local map rankings (Google Business Profile)

If you’re not competitive in the map pack, you’re leaving money on the table. We improve the signals that actually move HVAC map rankings:

  • Google Business Profile optimization

  • Category and service alignment

  • Photo strategy (trust + freshness)

  • Review velocity support (systems, not begging)

  • Q&A, posts, and keyword relevance done the right way

  • Citation consistency (NAP cleanup)

3) Service pages that convert

Most HVAC websites have pages that are either too thin to rank, or too messy to convert. We create/optimize pages that are:

  • clear and homeowner-friendly,

  • built around one primary intent per page,

  • structured for Google and humans,

  • designed to drive tap-to-call and booked appointments.

4) Service area coverage without spam

If you serve multiple towns/areas, you need coverage that doesn’t look like templated junk. We build service-area content that feels real and ranks because it’s useful.

5) Technical foundation (so nothing holds you back)

We handle the stuff most companies never see — but Google does:

  • speed + Core Web Vitals

  • indexing/crawl issues

  • broken links, redirect problems, duplicate pages

  • site structure + internal links

  • schema basics (local business + service signals)

  • tracking setup so you know what’s working

 

SEO HVAC 2
Effective Customer Journey

 

What you get (deliverables)

Depending on where you’re starting, your SEO plan can include:

  • HVAC SEO audit (plain English + prioritized fixes)

  • Keyword + intent map (what to rank for, and which page should win)

  • Google Business Profile optimization (map ranking improvements)

  • Service page rebuilds (repair, install, replacement, heat pumps, etc.)

  • Service area strategy + pages

  • Monthly content plan that supports buying decisions (not fluff)

  • Conversion improvements (calls, forms, booking flow)

  • Monthly reporting tied to outcomes (rankings → calls → booked jobs)

You’ll always know what we did, why we did it, and what it’s producing.

Our approach (simple and disciplined)

Step 1: Understand your business and your calls

We start with what matters:

  • your best margins (repair vs replacement vs heat pumps, etc.)

  • seasonality and capacity

  • your service area reality (where you actually want jobs)

  • what kind of customers you want more of

Step 2: Build the roadmap

You get a clear plan:

  • what to fix first,

  • what pages to build/optimize,

  • what to publish,

  • what to track.

Step 3: Execute consistently

SEO works when it’s consistent. We ship improvements every month and adjust based on real performance.

 

HVAC SEO 3
HVAC SEO for High Intent

 

Who this is for

Great fit if you’re an HVAC company that:

  • wants more direct booked calls (not shared leads)

  • wants to grow replacement/install demand, not just price shoppers

  • is ready to invest in a real web presence

  • wants a partner that runs a process — not random tasks

Not a fit if you:

  • want overnight rankings

  • want “SEO hacks”

  • aren’t able to answer calls or handle more demand

FAQs

How long until we see results?
Most HVAC markets see meaningful movement in 3–6 months, and stronger compounding gains in 6–12 months. Competition and your starting point matter.

Do you guarantee #1 rankings?
No. Anyone who guarantees rankings is selling hype. We guarantee a disciplined plan, clean execution, and transparent reporting.

Can you help with slow season?
Yes — SEO can support shoulder seasons by building visibility for maintenance/tune-ups and replacement planning content, but we’ll align it to your capacity and priorities.

Do you do website edits too?
Yes. We don’t just “advise.” We implement fixes, publish content, and optimize pages so progress actually happens.

Ready to make SEO a predictable lead channel?

If you want more “found you on Google” calls and fewer lead-vendor headaches, let’s talk.

Contact Core Values Marketing
Joshua Bloom — joshua@corevaluesmarketing.com — 720-295-8438
RL Porter — rl@corevaluesmarketing.com — 720-515-3053