Joshua Bloom · HVAC Marketing Specialist (720) 295-8438
HVAC Paid Ads

Immediate, controlled lead flow
while your SEO compounds.

In 2026, organic search alone isn't enough. Running Google Search ads alongside SEO gives you a controlled second channel, immediate calls while your rankings build. We manage both so they work together.

Paid search ads for HVAC companies
How We Run HVAC Ads

Built around job types, not impressions.

Most HVAC ad accounts are built to maximize impressions and clicks. We build them to maximize booked jobs, different campaigns for repair, replacement, and maintenance with different bids, different landing pages, and different goals.

  • Google Search campaign setup and ongoing management
  • Separate ad groups by job type: repair, replacement, maintenance, heat pump
  • Negative keyword management, filter out tire-kickers and non-buyers
  • Landing page optimization aligned to each campaign
  • Call tracking and attribution, know exactly which ad drove which call
  • Monthly performance reporting, cost per call, call volume, booked job rate
What We Don't Do

We don't run ads that just burn budget.

Most agencies optimize for impressions, clicks, and CTR because that's what looks good in a monthly report. We optimize for cost per inbound call and cost per booked job, because that's what fills your dispatch board.

What you see in your report:

  • ✓ Number of calls from ads (not just clicks)
  • ✓ Cost per call by job type
  • ✓ Which keywords drove the most bookings
  • ✓ Budget allocation and what we changed this month
Get Started

Want to see what's possible
in your market?

We'll review your current Google visibility and tell you exactly what the opportunity looks like in your service area, at no charge.

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