Joshua holds degrees in Electrical Engineering and Business Administration. Before Core Values Marketing, he spent over a decade managing IT projects for the Department of Defense, where he earned his Project Management Professional certification and learned what it actually means to deliver complex systems on time, under pressure, with real accountability.
He brings that same discipline to marketing. Where most agencies operate on vibes and vanity metrics, Joshua builds processes: audits with measurable baselines, campaigns with defined success criteria, and monthly reporting that tracks outcomes, not just activity.
His background in systems engineering is exactly why the CVM approach works. Marketing is a system. When all the parts are built correctly and connected intentionally, it compounds. When they're not, it leaks.
RL has spent years in the trenches of business growth — not as a consultant watching from the outside, but as someone who has built sales pipelines, developed markets, and figured out what actually moves the needle for a growing company.
He understands that marketing only matters when it connects to revenue. Every strategy he's involved in is evaluated from the sales side: does this generate real conversations, does it close, does it scale? That perspective keeps the work grounded in outcomes instead of aesthetics.
Where Joshua builds the system, RL makes sure the system is pointed at the right target. The combination is what lets Core Values Marketing do work that is both technically sound and commercially effective.